Amd serves as an umbrella for multiple integrated activities and brands, all united by one mindset and shared values—while remaining diverse in scope and specialized within each business. The identity was designed to reflect this diversity through a flexible, adaptable logo that represents expansion, development, and opening new horizons for growth and innovation.
7 Gram is a specialty coffee café founded in 2016, with 15 branches across the Eastern Province. It is known for the quality of its coffee and classic cookies, alongside a wide range of products and desserts. Through its online store, it also offers carefully selected coffee beans in elegant packaging.
Baharat Shi is an e-commerce store specializing in 100% natural spices across three core product lines: Traditional, Modern, and Healthy. It offers high-quality products in contemporary metal tins designed to match youthful tastes, combining authentic flavor with a modern style.
Forteen Factory was launched in 2020 in Saudi Arabia’s Eastern Province, specializing in producing sweets and food products with high quality that reflects Saudi authenticity. It operates under certified food safety standards such as ISO 22000 and HACCP. The factory provides integrated manufacturing and supply solutions through a one-stop-shop service, supported by advanced logistics infrastructure that ensures operational efficiency and reliable supply locally and globally.
Tricycle Specialty Coffee Roastery was established in 2018 in Al Khobar. Tricycle sources premium specialty coffee lots from around the world and roasts them with care using advanced techniques to highlight balanced flavor notes and a rich experience for coffee lovers. It also serves both retail customers and wholesale partners with high quality and competitive pricing.